Kofler and Kompanie is expanding into China

Kofler & Kompanie

expanding into China

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Premium caterer Kofler & Kompanie is expanding into China
The international premium catering company Kofler & Kompanie has concluded a multi-year contract as the exclusive food and beverage partner of the Mercedes Benz Arena in Shanghai, China, thereby opening their first location in Asia.

“Our new project in Shanghai is the first step in our expansion into Asia and another milestone for our sporting hospitality business. Our goal is to continue to grow in this segment internationally as well as in Europe. The stadium and entertainment sector, in particular, is of great importance to us here”, explained KP Kofler, CEO and founder of Kopfer & Kompanie.

Kofler & Kompanie is exclusively responsible for the food & beverage operation inside the indoor arena, which has been operational since the Shanghai World Expo in 2010 and is managed by the Anschutz Entertainment Group (AEG) and Oriental Pearl Group (OPG). The premium caterer has already worked together with AEG in the Allianz Parque Arena in Sao Paulo, Brazil.

The Mercedes Benz Arena includes 18,000 seats as well as a smaller event hall, The Mixing Room, which provides space for around 800 people. The first official highlight for which Kofler & Kompanie Asia will provide catering in the Mercedes Benz Arena is the concert by the Taiwanese musician Jolin Tsai on 21 May.

Catering services in the Asiatic region
Kofler & Kompanie will, in future, offer catering services for local and international customers in Asia. By the end of 2016, a team of around 30 people will be put in place. The activities in Asia will be overseen by managing director Felix Zafra and general manager Mario Zhang.

“China is still the place to be. The country is constantly growing and developing itself further. The demand for entertainment and quality is increasingly apparent. The Mercedes Benz Arena Shanghai is the ideal location for us to demonstrate our skills in the hospitality sector”, states Felix Zafra, managing director of Kofler & Kompanie Asia.

“We are thrilled to partner with K&K and look forward to working with their team providing a superior guest dining experience as well as diversified food options” said Mercedes-Benz Arena Shanghai and General Manager Jim Foss. “K&K’s catering and large scale food and beverage experience is an ideal fit as we continue to raise Mercedes-Benz Arena’s customer service experience to the next level and underscore our commitment to brand excellence.”

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If you have any question, please contact us:

Kofler & Kompanie
Marketing & PR
Kristin Posch
Linkstraße 12
10785 Berlin
Germany

E: kposch@koflerkompanie.com
T: +49 30 259289-35

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